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Who We Are


Get to know us...

Anna Goldstein, CEO and Life Coach

A former Maryland State tennis champion and Penn State graduate, Anna moved to New York City to study life coaching. While trying to find the right job, relationship and balance in her own life - she knew she wasn't the only one who needed a little guidance. In 2006, Anna launched, Selfinthecity.com, an on-line lifestyle magazine to help New Yorkers improve the quality of their lives and live a more fulfilling, productive and meaningful lifestyle.

Favorite Quote: "[There is a need] to discover that we are capable of solitary joy and having experienced it, know that we have touched the core of self."

- Barbara Lazear Ascher


Jennifer Rapp, Editor

Born in Washington, D.C., Jennifer did a lot of acting as a child. She was a theater major at Hofstra University, and now lives in NYC with her cat, working as our editor, while also enjoying acting gigs.

Favorite Quote: "If you can't say something nice, come sit by me."

- Olympia Dukakis


Dina Miller, Eats Editor

Dina is a board certified holistic health counselor with accreditation from the American Association of Drugless Practitioners. Dina joined Self in the City to help you with personal journey towards becoming a more balanced person by learning about the foods and lifestyle that are right for you.

Favorite Quote: "A journey of a thousand miles must begin with a single step."

- Lao Tzu


Desiree Cifre, NYC Editor

After graduating from New York University, Desiree joined her mother for the adventure of a lifetime when they went on The Amazing Race. Now that she's settled back in New York, Desiree spends a lot of time hunched over her desk writing and tries to get outside every once in a while to stretch and explore her favorite city.

Favorite Quote: "You must be the change you want to see in the world."

- Mahatma Gandhi


Sarah Wassner Flynn, Fit Editor

A New York City-based writer and runner, Sarah has contributed to magazines such as CosmoGIRL, National Geographic KIDS, Girls' Life, Runner's World, Women's Health, Prevention, and MetroSports New York. Her book, The Book of Happy Things, is slated for a June 2008 release.

Favorite Quote: "To free us from the expectations of others, to give us back to ourselves--there lies the great, singular power of self-respect."

- Joan Didion